Some companies are having fun with the threat to move to Canada that people in the U.S. reliably make during every presidential election year.
The idea that life under a particular candidate would be unbearable makes Americans say they want to head to their northern neighbor, though immigration statistics show no such mass migrations ever take place.
Google searches such as “moving to Canada” and “how to move to Canada” spike in the U.S. around election day, and this year have done so during certain contests in the primary season. It happened again Tuesday night as Donald Trump won in Indiana, making him the likely Republican nominee.
Music streaming service Spotify is among those using Twitter to try to ease the transition for those who signal their readiness to flee with the hashtag #movingtoCanada. Spotify is sending users a link to a special website where they can type in the name of an artist and get back suggestions of Canadian musicians they might like.
— Spotify USA (@SpotifyUSA) April 27, 2016
With the low number of people who actually follow through on their threats, another company is offering help in testing out the transition first.
Travel website Hotels.com tweeted a link Tuesday to a special page inviting people to “be a tourist before becoming a resident” and visit Canada before the November election.